False Advertising and Puffery

What is False Advertising vs Puffery?

The difference between puffery and false advertising is a successful branding campaign on one side and massive penalties on the other.

Why do I need to train on False Advertising and Puffery?

The line between the two can be surprisingly thin and fuzzy. So much so that companies competing against other brands are at extreme risk of crossing that line and crashing into the litigation abyss. A time consuming, expensive, and ugly place you never want to find yourself.

Simply, you and your teams need to understand where that line is and how to stay on the right side of it.

Short, engaging Training

Our team is comprised of legal experts, writers, artists and filmmakers. We live to produce corporate training that will grab people's attention.

Custom, without the cost

If you need something that’s not in our library, or you need totally custom videos, our cost-effective production strategy gets you exactly what you need for the best possible price- which often means FREE.

training partnership

To get your teams to actually do the training, you need a training champion. We help you design a curriculum, set adoption goals, and manage delivery and tracking.

24/7 customer service

Want to check your adoption numbers at 3 AM? No problem. Need a last-minute report for your surprise board meeting? It's in your inbox. Call our always-human customer service line 24 hours a day, 7 days a week.

For Trainers:

For Learners:

Chat with a content expert and see if Executive IP is right for you.

Get the Demo Catalog

Interested in watching our training videos? Send us your info and we’ll forward a link and password to preview our full catalog.

Start my FREE Pilot

Share a bit of info with us and a customer success representative will reach out to you soon!

Chat with an Expert

Share a bit of info with us and one of our experts will reach out to you to answer your questions.