Why should leadership understand IP?
IP is changing everything for businesses: our valuation metrics, competitive positioning, resource allocation, leverage in connection with vendors, contractors, and employees, litigation risk management, the way we hire and the way we fire. Simply, unlike ever before in history, IP has become inseparably interwoven within the fabric of businesses all over the world. If you and your team don’t understand the fundamentals, you’ll be unable to seize massive IP opportunities or mitigate equally massive IP risks. I know you’re busy. We all are. For this reason, we’ve developed a modularized, certificate-based IP program that’s fast, efficient, and convenient. Just what you need to know, nothing more. Contact us today to get a demo copy of our content library, or to explore more about Executive IP’s approach to IP training for business leaders.