Professional networking is the acquisition of professional connections.  Networking events provide a fantastic opportunity to do the one thing that’s most critical to all businesses: to sell. Regardless of which department you’re in, without sales your company has no revenue, and you don’t have a job.

So, when you’re at a networking event, you’re there to build relationships that can ultimately lead to sales. Perhaps you’re looking for new clients or building relationships with existing clients. Maybe you’re looking for partnerships or new employees. Whatever it is, you need to get the most out of every networking event. But, succeeding at these events is more than just psyching yourself up to get off the wall and onto the dance floor. You need proven tactics.