Trade Dress

What is Trade Dress?

Trade dress is a form of trademark protection. Where classic trademarks are typically comprised of words and designs and combinations of words and designs, trade dress is concerned with the total image or overall appearance of products and packaging such as sizes, shapes, colors, texture, overall environment, and other thematic elements.

Why do I need Trade Dress Training?

Your learners need to understand trade dress to make uniquely designed product packaging with a competitive advantage, and decrease the chances of your design team accidentally infringing on a competitor's design.

Trade dress is powerful form of trademark protection being thoroughly leveraged by IP savvy companies all over the world. Don't get left behind.

  • Short, Engaging Lessons
  • Curriculum Design Tools
  • Multiple Languages Available
  • 24/7 Live Customer Support

Short, engaging Training

Our team is comprised of legal experts, writers, artists and filmmakers. We live to produce corporate training that will grab people's attention.

Custom, without the cost

If you need something that’s not in our library, or you need totally custom videos, our cost-effective production strategy gets you exactly what you need for the best possible price- which often means FREE.

training partnership

To get your teams to actually do the training, you need a training champion. We help you design a curriculum, set adoption goals, and manage delivery and tracking.

24/7 customer service

Want to check your adoption numbers at 3 AM? No problem. Need a last-minute report for your surprise board meeting? It's in your inbox. Call our always-human customer service line 24 hours a day, 7 days a week.

For Trainers:

  • Use your LMS or ours (no extra charge)
  • Push training out via email, or a searchable video bank accessible year-round
  • Add quizzes, assessments, policy forms
  • Powerful tracking & reporting

For Learners:

  • Complete training at your convenience
  • No need to remember usernames or passwords
  • Fast, efficient, and compelling
  • Helpful reminders to keep you on the path to knowledge

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