Trade Dress

What is Trade Dress?

Trade dress is a form of trademark protection. Where classic trademarks are typically comprised of words and designs and combinations of words and designs, trade dress is concerned with the total image or overall appearance of products and packaging such as sizes, shapes, colors, texture, overall environment, and other thematic elements.

Why do I need Trade Dress Training?

Your learners need to understand trade dress to make uniquely designed product packaging with a competitive advantage, and decrease the chances of your design team accidentally infringing on a competitor's design.

Trade dress is powerful form of trademark protection being thoroughly leveraged by IP savvy companies all over the world. Don't get left behind.

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