What do you need to know about Trademarks?

Trademarks touch almost every part of a business. In addition to being valuable corporate assets and the foundation of your corporate brand and reputation for quality, trademarks can be used to attract the best employees, re-sellers, and partners, to maintain high margins, and, ultimately, to increase shareholder value. But, if selected, used, or managed improperly, trademarks can be the source of expensive and ugly litigation.