Intellectual property is a bundle of exclusive rights over creations of the mind, both artistic and commercial. When people think of intellectual property, they typically consider the four most important forms of IP which are patents, trademarks, trade secrets, and copyrights, And today, IP touches every part of a business. Intellectual property can touch every employee, from the least technical to the most: professionals in engineering, manufacturing, sales, marketing, procurement, customer service, finance, management, and everyone in between. IP can present serious risks – and massive opportunities – for all of us.
Lil Nas X brings 666 “Satan” themed Nike Air Maxs’ to the market, and Nike sues for Trademark Infringement. Can Lil Nas X’s lawyers ensure his salvation? Well, that might depend on what you mean by salvation… Today on Stuff You Should Know about IP we cover the Trademark battle from hell.. Literally!