You need to know
A trademark is a recognizable sign, design, or expression which identifies the particular source of a product or service. Trademarks touch almost every part of a business. In addition to being valuable corporate assets and the foundation of your corporate
This is the world’s first actor-driven, feature film on intellectual property fundamentals. Just get your popcorn, sit back, and watch the wonderful world of intellectual property unfold before your eyes. Patents, copyrights, trademarks, trade secrets, licensing, defensive publishing, open source,
The difference between puffery and false advertising is a successful branding campaign on one side and massive penalties on the other. And the line between the two can be surprisingly thin and fuzzy. So thin and fuzzy that companies competing
Reading patents can be difficult, time consuming, and frustrating. This task is made much easier when you understand the anatomy of a patent, and use the appropriate reading methodology associated with your goals. For example, reading a patent in connection
Intellectual Property is the cornerstone of so many businesses throughout our rapidly changing world. 20 years ago you could be a business or technology professional without understanding the fundamentals of IP. Since then, though, the internet has spread ideas with
You’ve come up with an invention. It could be an incremental improvement, or something totally new and revolutionary. But lacking the right IP when you need it can kill an otherwise promising invention. However, to obtain the right IP at
As social media weaves its way into our businesses, we need to appreciate the intellectual property risks that come with it. Every employee can inadvertently destroy trade secrets and potential patent rights. They can also infringe copyrights and trademarks. Therefore,
The importance of intellectual property is never clearer than in the moments following a mistake regarding IP ownership. Such mistakes can dramatically change the outcome of any business relationship. Your relationship with partners, employees, contractors, and even investors could be affected. Damaging those