You need to know
The difference between puffery and false advertising is a successful branding campaign on one side and massive penalties on the other. And the line between the two can be surprisingly thin and fuzzy. So thin and fuzzy that companies competing
Reading patents can be difficult, time consuming, and frustrating. This task is made much easier when you understand the anatomy of a patent, and use the appropriate reading methodology associated with your goals. For example, reading a patent in connection
Intellectual Property is the cornerstone of so many businesses throughout our rapidly changing world. 20 years ago you could be a business or technology professional without understanding the fundamentals of IP. Since then, though, the internet has spread ideas with
You’ve come up with an invention. It could be an incremental improvement, or something totally new and revolutionary. But lacking the right IP when you need it can kill an otherwise promising invention. However, to obtain the right IP at
As social media weaves its way into our businesses, we need to appreciate the intellectual property risks that come with it. Every employee can inadvertently destroy trade secrets and potential patent rights. They can also infringe copyrights and trademarks. Therefore,
The importance of intellectual property is never clearer than in the moments following a mistake regarding IP ownership. Such mistakes can dramatically change the outcome of any business relationship. Your relationship with partners, employees, contractors, and even investors could be affected. Damaging those
In this time of rapidly changing technology, trade secrets can provide a massive competitive advantage and be the cornerstone of an effective IP portfolio. Effectively protecting proprietary information and trade secrets can often be more valuable than patents or any other form
A non-disclosure agreement is a contract between at least two parties that specifies confidential information that the parties want to share with one another while also restricting access by third parties. Unfortunately, People who pay little attention to what they sign
The Patent Cooperation Treaty (PCT) delivers a unified procedure for filing patent applications in any or all of its contracting nations. As a result, the patent application procedure has been simplified in most countries on earth. Despite being a great
A patent gives its owner the right to exclude others from making, using, selling, and importing an invention for a limited number of years. Patents have been the cornerstone of strong IP portfolios for decades. They can help you protect