You need to know
Trade dress is a form of trademark protection. Where classic trademarks are typically comprised of words and designs and combinations of words and designs, trade dress is concerned with the total image or overall appearance of products and packaging such
Confidential Information is salient, private, business-related information shared with another party. Few people really understand confidential information or appreciate the impact such information has on an enterprise; particularly when it’s lost or stolen. Confidential information is the lifeblood of many
A trade secret is something not reasonably known or discovered by others which advantages a business over competitors. Trade secrets can be more valuable than patents, copyrights and trademarks because of their potential for perpetual exclusivity and a never-to-be-published nature.
Copyrights grant the creator of an original creative work an exclusive right to determine how and if an original work may be used by others. Now, consider that we’re in the age of information, of content. The internet has led to
A trademark is a recognizable sign, design, or expression which identifies the particular source of a product or service. Trademarks touch almost every part of a business. In addition to being valuable corporate assets and the foundation of your corporate
This is the world’s first actor-driven, feature film on intellectual property fundamentals. Just get your popcorn, sit back, and watch the wonderful world of intellectual property unfold before your eyes. Patents, copyrights, trademarks, trade secrets, licensing, defensive publishing, open source,
The difference between puffery and false advertising is a successful branding campaign on one side and massive penalties on the other. And the line between the two can be surprisingly thin and fuzzy. So thin and fuzzy that companies competing
Reading patents can be difficult, time consuming, and frustrating. This task is made much easier when you understand the anatomy of a patent, and use the appropriate reading methodology associated with your goals. For example, reading a patent in connection
Intellectual Property is the cornerstone of so many businesses throughout our rapidly changing world. 20 years ago you could be a business or technology professional without understanding the fundamentals of IP. Since then, though, the internet has spread ideas with
You’ve come up with an invention. It could be an incremental improvement, or something totally new and revolutionary. But lacking the right IP when you need it can kill an otherwise promising invention. However, to obtain the right IP at